Don’t Cold Call: Here’s why  

Cold calling has been a great tool since the telephone was invented. It has many great advantages.

The biggest advantage is that you are likely to find people who are not already in the market for your products and services. So, you beat the competition. You get a head start.  You understand their current needs and challenges.  You become a consultant.  You start to build trust early. That is a huge advantage!

For certain businesses, cold calling is still the most efficient way to win new business. For example, if you are elephant hunting and you know the businesses to call, cold calling will probably bring the best results.

What if you are trying to sell small ticket items?  What if you are trying to sell to a large population?  Then cold calling may not be the most cost effective way to get new customers.

Here are other ways you can be successful:

Setup opt-in pages on your website. Invite people to subscribe to your blogs, and daily or weekly tips. People love freebies.  Offer something free to encourage them to sign up.   For example, offer a free healthy habit or offer a healthy recipe if you are catering to health conscious audience.

Do the same in your social media sites.

As people sign up to receive tips related to your products and services, you’re building up a database of contacts. You need to turn this database into a database of relationships. How do you do that? You do it by keeping in touch with them on a regular basis.

If you have thousands of contacts, how do you keep in touch with them on regular basis via multiple channels such as social media, SMS, email and direct mail? You need automation tools that will release you from manually nurturing relationships so you can focus on bigger and better things for your business.

Snapshot CRM is such a sales and marketing automation tool for small businesses and Soffront CRM is such a tool for larger businesses. For more information on these tools, feel free to visit or

4 Must-Haves for a Small Business 

Small businesses need many things to succeed. These four must-haves will allow you to maintain and grow your business.

     1. A good attorney. With ever changing rules and regulations of employment law, a small business owner has to have an attorney. Imagine what could happen if an employee complains to the labor board for some reason. As a small business owner, you don’t want to take a risk in handling this yourself. You need an attorney because it’s important to protect yourself and your company.

     2. A good accountant. With thousands of tax codes, it is a no brainer to make sure you have an accountant who understands your business. One single audit can destroy your company. Don’t wait until you get audited. This is another necessary cost that will ensure you have properly audited financial reports, and in the end it will help you sleep at night.

     3. An optimized website. Your website is your storefront on the internet, whether or not you do business on the web. People find you by coming to your website. If the website is not optimized for major search engines such as Google and YouTube, people will not be able to find it.

     4. A CRM (customer relationship management) or contact database. The main asset of your business is your customer contacts and the relationships that you have built with them. So it’s essential that you have a database of contacts and relations that is secured, fail-proof, and on 24/7/365. A CRM database is the central point of your business. A CRM database must collect people who are visiting your website and nurture the relations by sending periodic emails with useful information. You must grow your database to grow your business. If you are not using a CRM database you are not working smart.

If you are interested in finding out how a CRM database can help you grow your business by collecting leads, nurturing them, and getting new orders visit these websites: or

Do you have a winning team? How do you know?

You love winning, you take risks and are used to getting what you want. But, how do you know your team is a winning team?

5 Signs of an extraordinary team:

  • Go-getters: The team likes to win, they compete. They like to keep track of each other’s achievements and outperform each other every day.
  • Team Players: Winners work great as individuals but also are great team players. Individuals working together are unbeatable. They get to know each other well, recognize strengths and work in sync to complement each other.
  • Mentors: They work with coaches to know their natural inclinations, strengths and work to pair well with other team players through various assessments.
  • Detailed oriented: The winning team goes deeper and thoroughly researches upcoming projects.
  • The will to succeed:  An extraordinary team has the will to succeed and the patience to put in the effort to reach the goal.

How do you know that they are winning?  The key is in using tools and methods which allows the winning team to be a winner, one time and every time!

Good Customer Relationship Management software helps the winning team by providing detailed, real time performance reports.  Simple steps are tracked with drillable data and then graphically illustrated.  Success is monitored and rated in a few seconds.

A CRM tool allows them to know what the fellow team member is working on and keep the competitive edge current.

The right information in the hands of the right people can do wonders. A CRM does that quickly and efficiently.  Combining data on past and present customers and prospects with information taken from the sales pipeline and forecasting tools helps to strategize a victory for the team and the organization.

Snapshot CRM is the right tool for small business and Soffront CRM is the right tool for larger businesses.  Both will allow you to get best out of your winning team. For more information on these tools, feel free to visit or